This title provides a practical framework for covering all the stages in the business planning process. David H. Bangs, Jr. maintains that what you do in the year before you open your business often determines the business's fate. He provides a practical framework covering all the stages in the planning process, along with step-by-step instructions to define target markets, select outside advisors, choose the business's legal form, decide on pricing strategies, prepare marketing plan, and more.
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